Public Relations, Society & Culture

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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of t...

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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of t...

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  • Formats: pdf
  • ISBN: 9781136834202
  • Publication Date: 25 Feb 2011
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM