Pump Up Your Presentation with Stories of Substance, Style, and Relevance

This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats.

What you can learn from Apple’s iPhone and iPad? How to build narratives that are simpler, more intuitive, and more respectful of your audience.

The colossal success of the iPhone and iPad offers a powerful lesson for crafting your story. Bill Portelli, President/C...