Punk Marketing

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The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let''s thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—produc...

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E-book
epub
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11.45 £

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let''s thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—produc...

Read more
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  • Formats: epub
  • ISBN: 9780061870583
  • Publication Date: 13 Oct 2009
  • Publisher: HarperCollins
  • Product language: English
  • Drm Setting: DRM