Qualitative Market Research

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This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all...
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42.99 £
This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all...
Read more
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  • Formats: pdf
  • ISBN: 9781351907408
  • Publication Date: 2 Mar 2022
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM