"e;Will they pay for it?"e; A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
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Diploma Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion us...
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Diploma Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim (Lehrstuhl für Allgemeine BWL und Marketing I), language: English, abstract: No other electronic medium - in fact, no other medium at all - has become a mass medium as fast as the Internet did. At the beginning of 2008, there were more than 1.3 Billion us...
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