Responsible Company

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years'' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a repu...