Retaining loyal customers in e-commerce - Winning customers is good, but keeping them is better

Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, Fontys University of Applied Sciences Venlo (Fontys University of Applied Science Venlo, the Netherlands), course: International Business and Management Studies, language: English, abstract: "e;I know who you are, I remember you. I get you to talk to me. And the...