Retargeting as a form of digital marketing. Function, advantages, and disadvantages

Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, Heilbronn University, course: Business English, language: English, abstract: This paper is dealing with what cookies can do and what this form of digital marketing is. Today, digital marketing is more common than offline marketing. This makes sense, because most peop...