Rise of the Platform Marketer

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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic...

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product_type_E-book
pdf
Price
28.00 £
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic...

Read more
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  • Formats: pdf
  • ISBN: 9781119059998
  • Publication Date: 9 Apr 2015
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM