Rivalry and Group Behavior Among Consumers and Brands

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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. 

Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separat...

Read more
product_type_E-book
epub
Price
54.99 £

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. 

Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separat...

Read more
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  • Formats: epub
  • ISBN: 9783030852450
  • Publication Date: 17 Sept 2021
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM