Service Management and Marketing
Available
- This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
- Describes the nature and scope of market-oriented management in service competition
- Takes a management approach and strategic focus
- ...
Read more
E-book
epub
Price
45.95 £
- This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
- Describes the nature and scope of market-oriented management in service competition
- Takes a management approach and strategic focus
- ...
Read more
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