Services Marketing, Global Edition

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For undergraduate courses in Service Marketing

 


This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Ser...

Read more
E-book
pdf
Price
44.99 £
For undergraduate courses in Service Marketing

 


This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

 

The fundamentals of services marketing presented in a strategic marketing framework.

 

Organized around a strategic marketing framework Ser...

Read more
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  • Formats: pdf
  • ISBN: 9781292014241
  • Publication Date: 27 Feb 2015
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM