Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

GET READY FOR THE AGE OF SHOPPER MARKETING

Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price.

The value of these shoppers'' attention is soaring, and The Sho...