Social Brand Management in a Post Covid-19 Era

Available
0
StarStarStarStarStar
0Reviews

As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital ...

Read more
E-book
epub
Price
21.99 £

As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital ...

Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9781000953725
  • Publication Date: 7 Jul 2023
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM