Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter

This Element is an excerpt from How to Make Money with Social Media: An Insider''s Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

Understand the broad range of social media tools and platforms available to you–and how to weave together a campaign that works.

Social media is similar to a sn...