Social Psychology in the Real World
This textbook offers a dynamic introduction to social psychology. It draws on material from Fundamentals of Social Psychology (Hayes), but is thoroughly revised and updated, placing applied research at the heart of the narrative and demonstrating its relevance to the challenges of contemporary society. It shows how social psychology moves beyond theory to explain and influence real-world behaviour...
This textbook offers a dynamic introduction to social psychology. It draws on material from Fundamentals of Social Psychology (Hayes), but is thoroughly revised and updated, placing applied research at the heart of the narrative and demonstrating its relevance to the challenges of contemporary society. It shows how social psychology moves beyond theory to explain and influence real-world behaviour...
