Social Selling in the B2B Service Industry. Opportunities and Risks

Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Munster (Wirtschaft), course: Business-to-Business Marketing & Service Marketing, language: English, abstract: This paper deals with the question, what impact millenials' generational characteristics do have on the effectiveness of a Social Selling...