Sounds Good on Paper

Figures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you''ve already used a whole heap of them today without realising it.

For business writers, they''re pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that''s immediate and memorable. This bo...