Story is a Deal

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.

''Will Storr is a genius'' Rory Sutherland
''A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer'' Adam Grant
''Storr shares profound insights'' Seth Godin
''Whip smart, insightful and rid...