Storytelling in Marketing and Advertising Psychology

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,2, Cologne Business School Köln, Sprache: Deutsch, Abstract: Whether buying clothes online, household devices in electronics stores, or ordering groceries via an app – in today''s world, products and services offered in the consumer goods sector are often relatively similar and substitutable in ter...