Strategic branding - The difficulty of the term and trademark "e;Fuball WM 2006"e;
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Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Carl von Ossietzky University of Oldenburg, course: Intellectual Property, language: English, abstract: The Football World Cup ushers a gigantic marketing machinery where particularly industries such as tourism, catering, culture and media are hoping to gain massive revenues....
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Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Carl von Ossietzky University of Oldenburg, course: Intellectual Property, language: English, abstract: The Football World Cup ushers a gigantic marketing machinery where particularly industries such as tourism, catering, culture and media are hoping to gain massive revenues....
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