Strategic Marketing: Pearson New International Edition PDF eBook

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For highly applied undergraduate and graduate marketing management or strategy courses.

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

product_type_E-book
pdf
Price
44.99 £
For highly applied undergraduate and graduate marketing management or strategy courses.

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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  • Formats: pdf
  • ISBN: 9781292033846
  • Publication Date: 27 Aug 2013
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM