Strategic planning and marketing in museums with special regard to the situation in the United States and Austria

Diploma Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, Vienna University of Economics and Business (English Business Communication), course: PV Professor Obenaus, language: English, abstract: The United States has been the leading innovator regarding the application of strategic planning and marketing principles to museums. These de...