Successful Direct Marketing Methods
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer''s budget, surpassing newspapers and broadcast TV.
Hailed as the “bible” of direct marketing for over 30 years, ...
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer''s budget, surpassing newspapers and broadcast TV.
Hailed as the “bible” of direct marketing for over 30 years, ...
