Summary: Becoming a Category of One
Available
The must-read summary of Joe Calloway''s book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".
This complete summary of the ideas from Joe Calloway''s book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differenti...
This complete summary of the ideas from Joe Calloway''s book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differenti...
Read more
product_type_E-book
epub
Price
9.99 £
The must-read summary of Joe Calloway''s book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".
This complete summary of the ideas from Joe Calloway''s book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differenti...
This complete summary of the ideas from Joe Calloway''s book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differenti...
Read more
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