Summary: Bottom-Up Marketing
Available
The must-read summary of Al Ries and Jack Trout''s book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".
This complete summary of the ideas from Al Ries and Jack Trout''s book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tact...
This complete summary of the ideas from Al Ries and Jack Trout''s book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tact...
Read more
E-book
epub
Price
9.99 £
The must-read summary of Al Ries and Jack Trout''s book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".
This complete summary of the ideas from Al Ries and Jack Trout''s book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tact...
This complete summary of the ideas from Al Ries and Jack Trout''s book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tact...
Read more
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