Summary: Customer Centric Selling

The must-read summary of Michael Bosworth and John Holland''s book: "Customer Centric Selling: The Message Driven Sales Process".

This complete summary of the ideas from Michael Bosworth and John Holland''s book "Customer Centric Selling" shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and u...