Summary of Keenan's Gap Selling

Get the Summary of Keenan''s Gap Selling in 20 minutes. Please note: This is a summary & not the original book. "Gap Selling" by Keenan is a comprehensive guide to modern sales techniques that emphasizes the importance of understanding the "gap" between a customer''s current situation and their desired future state. The book begins with Keenan''s personal journey from an inexperienced football pla...