Summary: Secret Formula
Available
The must-read summary of Frederick Allen''s book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".
This complete summary of the ideas from Frederick Allen''s book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. I...
This complete summary of the ideas from Frederick Allen''s book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. I...
Read more
E-book
epub
Price
9.99 £
The must-read summary of Frederick Allen''s book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".
This complete summary of the ideas from Frederick Allen''s book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. I...
This complete summary of the ideas from Frederick Allen''s book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. I...
Read more
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