Summary: Smart Pricing

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The must-read summary of Jagmohan Raju and W. John Zhang''s book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".

This complete summary of the ideas from Jagmohan Raju and W. John Zhang''s book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thou...
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product_type_E-book
epub
Price
9.99 £
The must-read summary of Jagmohan Raju and W. John Zhang''s book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".

This complete summary of the ideas from Jagmohan Raju and W. John Zhang''s book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thou...
Read more
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  • Formats: epub
  • ISBN: 9782511019856
  • Publication Date: 28 Oct 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM