Superior Customer Value
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.
By benchmarking the best companies in the world, Weinstein shows students and marketers what it really...
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.
By benchmarking the best companies in the world, Weinstein shows students and marketers what it really...
