Sustainable marketing management - Functional thinking, marketing vs. the environment & sustainable strategies

Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Goteborg University, language: English, abstract: The aim of this essay is to describe and to discuss the implications of a functional orientation on product development and market communication. Therefore firstly, the definition as well as the reasons of the need of the impleme...