Consumer . . . or Else!

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Doing business in today''s economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS.

Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassi...

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product_type_E-book
pdf
Price
55.99 £

Doing business in today''s economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS.

Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassi...

Read more
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  • Formats: pdf
  • ISBN: 9781135185794
  • Publication Date: 23 Feb 2011
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM