New Chameleons

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WINNER: NYC Big Book Award 2021 - Marketing & PR

Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.

Male or female, work or play, online or offline. These and othe...

Read more
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pdf
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195.00 £

WINNER: NYC Big Book Award 2021 - Marketing & PR

Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.

Male or female, work or play, online or offline. These and othe...

Read more
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  • Formats: pdf
  • ISBN: 9781398600058
  • Publication Date: 3 Feb 2021
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM