Routledge Companion to Coopetition Strategies

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This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world''s most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.

This reference book is the definitive resource for research...

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This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world''s most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.

This reference book is the definitive resource for research...

Read more

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  • Formats: pdf
  • ISBN: 9781351734721
  • Publication Date: 10 Oct 2018
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM