Rules of Influence

No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you''re not? What about those issues that are so important to you that you''re willing to take on the naysayers? It doesn''t matter if you''re trying to market and sell a product or service, persuade colleagues to try out a new business plan, or simply convince your fam...