Theory And Practice Of Rural Marketing

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The focus is on comprehending the logistics of rural marketing in a scenario wherein it is essential for marketers to cater to both rural and urban consumers in order to expand their business, and the advantages, issues and prospects offered by it. In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase ...
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epub
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99.99 £
The focus is on comprehending the logistics of rural marketing in a scenario wherein it is essential for marketers to cater to both rural and urban consumers in order to expand their business, and the advantages, issues and prospects offered by it. In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase ...
Read more
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  • Formats: epub
  • ISBN: 9789353141967
  • Publication Date: 30 Jun 2013
  • Publisher: Centrum Press
  • Product language: English
  • Drm Setting: DRM