Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

What''s better than getting new customers? Turning existing ones into FANS.

Everything marketers need to know to find, engage, and leverage the power of brand evangelists

Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady G...