Understanding Multinationals from Emerging Markets

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Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of...
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Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of...
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  • Formats: epub
  • ISBN: 9781139986380
  • Publication Date: 26 Jun 2014
  • Publisher: Cambridge University Press
  • Product language: English
  • Drm Setting: DRM