use of scent and music in the consumer goods marketing

Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen University, course: Preparatory Masterthesis, language: English, abstract: “The mind is like an iceberg, it floats with one-seventh of its bulk above water” (Sigmund Freud, psychologist). According to Freud’s quotation, the main part of the mind is beneath the water an...