We Are All Weird

We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We''re all weird.

So why are companies still trying to build products for the masses?

Why are we sti...