Weaponized Marketing

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Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution.

Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better appro...
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E-book
epub
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25.00 £ * Old Price 26.34 £
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution.

Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better appro...
Read more
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  • Formats: epub
  • ISBN: 9781538137550
  • Publication Date: 29 Apr 2020
  • Publisher: Rowman & Littlefield Publishers
  • Product language: English
  • Drm Setting: DRM