What do you think about Brand Communities?

Bachelor Thesis from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , course: Bachelor of Advertising and Marketing, language: English, abstract: “The brand community is a concept that sheds a new light on the relationshipsbetween consumers and a specific brand: they are no longer considered asdyadic relationships between a brand a...