What Sponsors Want: An Inspirational Guide For Event Marketers

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This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and ''money can''t buy experiences'' — experiences which are miraculously secured with money. The author asks questions such as: ''Do any corporate sponsors really believe that more logos are what thei...
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40.00 £
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and ''money can''t buy experiences'' — experiences which are miraculously secured with money. The author asks questions such as: ''Do any corporate sponsors really believe that more logos are what thei...
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  • Formats: pdf
  • ISBN: 9789811219030
  • Publication Date: 27 Aug 2020
  • Publisher: World Scientific Publishing Company
  • Product language: English
  • Drm Setting: DRM