When Digital Becomes Human
WINNER: CMI Management Book of the Year Awards 2016 - Commuter''s Read Category
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn''t just rely on digital engagement and excellence, but also on combining a digital-first at...
WINNER: CMI Management Book of the Year Awards 2016 - Commuter''s Read Category
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn''t just rely on digital engagement and excellence, but also on combining a digital-first at...
