When It Clicks
India witnessed an e-commerce boom in the twenty-first century that has transformed the way many of us undertake commercial transactions. But its foundations were laid in the 1990s when major policy changes led to the emergence of the conditions necessary for such a turn of events.
This book presents an analysis of that period by an early participant in India’s e-commerce revolution ...
India witnessed an e-commerce boom in the twenty-first century that has transformed the way many of us undertake commercial transactions. But its foundations were laid in the 1990s when major policy changes led to the emergence of the conditions necessary for such a turn of events.
This book presents an analysis of that period by an early participant in India’s e-commerce revolution ...
