Why do Belgian consumers buy fair trade products... and why not?
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Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 15/20, University of Aarhus, course: Economie / Marketing, Communication d''entreprise, CRM (GRC), Analyse de marché, language: English, abstract: This essay tries to identify (using a marketing mix approach of Fair Trade products) the main determinants driving customers to choose...
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Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 15/20, University of Aarhus, course: Economie / Marketing, Communication d''entreprise, CRM (GRC), Analyse de marché, language: English, abstract: This essay tries to identify (using a marketing mix approach of Fair Trade products) the main determinants driving customers to choose...
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