Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii

Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bielefeld, language: English, abstract: In the year 2009, Nintendo was placed fifth in the BusinessWeek’s ranking of the world’s most innovative companies. This confirms Nintendo’s significant rearrangement into an innovative design powerhouse th...