Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories

FROM THE CREATORS OF SPIN SELLING—TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY

"I distinctly remember my first VP talking about ''campaigns'' and ''targets.'' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging read chock-full of practical and richly illustrated examples, John Golden provides strategie...