World's Greatest Brands

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand''s winning technique is tough. Why do Kellogg''s or Barbie still remain the consumer''s friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World''s Greatest Brands asks such key questions of over 350 of the world''s leading brands. Expl...